July 29, 2010, New York, NY –-Primary Wave Media, one of the nation’s leading providers of toll-free vanity number marketing programs, today announced the formation of a joint venture with Spot Savvy, a full-service advertising agency with expertise in creating professional-quality advertisements for television, radio and the Internet.  The new venture will provide businesses across the country with a wide range of highly effective and cost-efficient marketing and advertising services.

Under the terms of the agreement,  Primary Wave Media’s clients, who license shared-use, toll-free vanity phone numbers such as 1-800-CABLE-TV, 1-800-HOME-CARE, 1-800-WIRELESS and 1-800-HURT-NOW, will be offered Spot Savvy’s highly specialized creative services.  Spot Savvy produces customized, concept-driven advertisements with top-quality production values at a fraction of the regular cost by bringing together the creative strength of a traditional ad agency with the cost efficiency of ad licensing.  In addition, Spot Savvy provides expert media buying services.

By joining forces, Primary Wave Media and Spot Savvy will provide customers with an unparalleled combination of cost-effective marketing and advertising services, from toll-free, shared-use vanity phone numbers to compelling and visually dynamic advertisements on television, radio, billboards and the Internet.

“This is a perfect marriage between two innovative companies who understand the importance of providing clients with top-notch creative, advertising and marketing services at significant cost savings,” said Gregg Hamerschlag, CEO of Primary Wave Media.  “Our partnership with Spot Savvy, like our other joint ventures, offer businesses of all sizes exactly what they need in today’s extremely competitive marketing environment.”

“Our groundbreaking ad licensing program is a formula for success at a cost that simply can’t be beat,” said Scott Whitney, CEO of Spot Savvy.  “We are thrilled to be teaming up with Primary Wave Media, and look forward to working with their clients on creating  top-quality content that will increase effectiveness of their advertising campaigns, maximize the value of their toll-free, vanity 800 numbers and build their brands.”

About Spot Savvy

Spot Savvy is a full-service advertising agency with expertise in creating cutting-edge and visually dynamic advertising for television, radio, print and digital campaigns.  Spot Savvy’s innovative formula for developing customized, concept-driven advertisements for exclusive use in geographic markets allows clients to maximize value and results.  By bringing together the creative strength of a traditional ad agency with the cost efficiency of ad licensing, Spot Savvy has produced top-quality content at affordable prices for start-up and established companies in numerous industries, including hospital/healthcare, financial services, law and insurance.  To learn more about Spot Savvy, please visit www.spotsavvy.com.

About Primary Wave Media

Primary Wave Media is a media and branding company that is one of the nation’s leading providers of toll-free vanity number marketing programs.  The company licenses a wide range of shared-use 800 numbers, including 1-800-CABLE-TV, 1-800-HOME-CARE, 1-800-HURT-NOW, 1-800-NEST-EGG and 1-877-NEW-FORD, among many others.  Primary Wave Media’s innovative and state-of-the-art optimization tools increase the effectiveness of online and offline marketing campaigns for both small and large companies.  For further information about Primary Wave Media, please visit www.primarywavemedia.com.

Primary Wave Media to Offer Billboard Connection Clients Easy-to-Remember Vanity 800 Phone Numbers

Toll-Free Numbers Will be Featured on a Variety of Outdoor Advertising Venues

July 13, 2010, New York, NY – Primary Wave Media, one of the nation’s leading providers of toll-free vanity number marketing programs, today announced a joint venture with Billboard Connection, experts in developing and executing outdoor advertising campaigns for companies nationwide. 

Under the terms of the agreement, Primary Wave Media will offer Billboard Connection’s clients its easy-to-remember, toll-free vanity phone numbers such as 1-800-CABLE-TV, 1-800-HOME-CARE, 1-800-WIRELESS, 1-800-HURT-NOW and 1-877-NEW-FORD.  Companies who license the vanity numbers will be able to feature them in a variety of out-of-home advertising platforms offered by Billboard Connection, including permanent and mobile billboards, transit shelters, buses, taxi tops, mall kiosks and airport advertising.  The joint venture provides Billboard Connection’s more than 40 agencies across the country with a value-added service that will significantly increase the effectiveness of a client’s advertising and marketing campaign. 

In addition, Primary Wave’s 1,000+  vanity phone number licensees will have the opportunity to utilize Billboard Connection’s specialized services, tapping into a wide range of out-of-home media that will help them target and reach new customers.

“We help companies generate sales and build their brands through distinctive vanity phone numbers that serve as a centerpiece of a marketing campaign,” said Gregg Hamerschlag, CEO of Primary Wave Media.  “Our partnership with Billboard Connection, a recognized leader in the out-of-home advertising space, will allow us to offer our services to small or large companies seeking that extra edge in today’s competitive marketplace.” 

“We are committed to helping our clients reach their customers and propel their businesses,” said Tom Flood, Vice President of Billboard Connection.  “Primary Wave’s unrivaled selection of unforgettable vanity phone numbers have been shown to drastically increase call volume and response rates to advertising campaigns.  Combined with our  innovative advertising solutions, Primary Wave’s phone numbers will result in higher consumer recall and brand awareness in the most cost-effective way.  This is a win-win for everyone.”

Through Primary Wave Media’s innovative and state-of-the-art optimization tools, companies can access daily call-tracking reports and obtain feedback on the outcome of every call.  This allows management to ensure that messages are being recorded accurately and that all leads are followed up properly and proactively.

About Billboard Connection
Billboard Connection is an advertising agency specializing in just out-of-home & nontraditional media.  With over 40 agencies in the US as well as offices in Canada, Australia and the UK, Billboard Connection offers turnkey advertising solutions to advertisers who want to tap into the wide array of outdoor advertising options through one single source.  Our specialists cut through the clutter to ensure that our clients are utilizing the best outdoor advertising options to reach their target audience. Billboard Connection services include campaign design, creative, production, media consulting, planning, buying and proof of performance assessments. For additional information please visit www.billboardconnection.com.

About Primary Wave Media
Primary Wave Media is a media and branding company that is one of the nation’s leading providers of toll-free vanity number marketing programs.  The company licenses a wide range of shared-use 800 numbers, including 1-800-CABLE-TV, 1-800-HOME-CARE, 1-800-HURT-NOW, 1-800-NEST-EGG and 1-877-NEW-FORD, among many others.  Primary Wave Media’s innovative and state-of-the-art optimization tools increase the effectiveness of online and offline marketing campaigns for both small and large companies.  For further information about Primary Wave Media, please visit www.primarywavemedia.com.

Contact:
Alex Goldstein
917.670.8981
alexgoldstein25@gmail.com