Primary Wave Media And Spot Savvy Form Joint Venture

July 29, 2010, New York, NY –-Primary Wave Media, one of the nation’s leading providers of toll-free vanity number marketing programs, today announced the formation of a joint venture with Spot Savvy, a full-service advertising agency with expertise in creating professional-quality advertisements for television, radio and the Internet.  The new venture will provide businesses across the country with a wide range of highly effective and cost-efficient marketing and advertising services.

Under the terms of the agreement,  Primary Wave Media’s clients, who license shared-use, toll-free vanity phone numbers such as 1-800-CABLE-TV, 1-800-HOME-CARE, 1-800-WIRELESS and 1-800-HURT-NOW, will be offered Spot Savvy’s highly specialized creative services.  Spot Savvy produces customized, concept-driven advertisements with top-quality production values at a fraction of the regular cost by bringing together the creative strength of a traditional ad agency with the cost efficiency of ad licensing.  In addition, Spot Savvy provides expert media buying services.

By joining forces, Primary Wave Media and Spot Savvy will provide customers with an unparalleled combination of cost-effective marketing and advertising services, from toll-free, shared-use vanity phone numbers to compelling and visually dynamic advertisements on television, radio, billboards and the Internet.

“This is a perfect marriage between two innovative companies who understand the importance of providing clients with top-notch creative, advertising and marketing services at significant cost savings,” said Gregg Hamerschlag, CEO of Primary Wave Media.  “Our partnership with Spot Savvy, like our other joint ventures, offer businesses of all sizes exactly what they need in today’s extremely competitive marketing environment.”

“Our groundbreaking ad licensing program is a formula for success at a cost that simply can’t be beat,” said Scott Whitney, CEO of Spot Savvy.  “We are thrilled to be teaming up with Primary Wave Media, and look forward to working with their clients on creating  top-quality content that will increase effectiveness of their advertising campaigns, maximize the value of their toll-free, vanity 800 numbers and build their brands.”

About Spot Savvy

Spot Savvy is a full-service advertising agency with expertise in creating cutting-edge and visually dynamic advertising for television, radio, print and digital campaigns.  Spot Savvy’s innovative formula for developing customized, concept-driven advertisements for exclusive use in geographic markets allows clients to maximize value and results.  By bringing together the creative strength of a traditional ad agency with the cost efficiency of ad licensing, Spot Savvy has produced top-quality content at affordable prices for start-up and established companies in numerous industries, including hospital/healthcare, financial services, law and insurance.  To learn more about Spot Savvy, please visit www.spotsavvy.com.

About Primary Wave Media

Primary Wave Media is a media and branding company that is one of the nation’s leading providers of toll-free vanity number marketing programs.  The company licenses a wide range of shared-use 800 numbers, including 1-800-CABLE-TV, 1-800-HOME-CARE, 1-800-HURT-NOW, 1-800-NEST-EGG and 1-877-NEW-FORD, among many others.  Primary Wave Media’s innovative and state-of-the-art optimization tools increase the effectiveness of online and offline marketing campaigns for both small and large companies.  For further information about Primary Wave Media, please visit www.primarywavemedia.com.