October 31, 2008, New York, NY – Primary Wave Media, LLC, announced today that it will run regional print and radio ads to promote cable services through its 1-800-CABLE-TV phone number and www.1800cabletv.com web site. The goal of the campaign, which launches immediately, is to make consumers aware that 1-800-CABLE-TV can be the one and only number needed to order or upgrade cable services from anywhere in the country. “The campaign is designed to enhance our previously announced ‘movers’ program, drive callers to our licensees from outside their territories, and improve our own lead generation results,” said Gregg Hamerschlag, President/CEO of Primary Wave Media.

Cable operators can now own the exclusive right to market, advertise and receive direct calls from 1-800-CABLE-TV within their own geographic market, which also allows them to obtain new customers  moving from one market to another.

1-800-CABLE-TV currently receives tens of thousands of calls each month from consumers inside and out of licensed territories and is growing in popularity. Toll-free vanity numbers such as 1-800-CABLE-TV have resulted in up to 14 times more calls than numeric numbers when advertised, according to industry sources. Technology now allows Primary Wave Media to license the number exclusively by geographic region and have each call routed automatically to the licensee’s call center closest to the caller. The Movers Program is further supported by the fact that 1-800-CABLE-TV is now being promoted outside licensed territories and consumer awareness of the number is growing.

For further information on licensing arrangements for 1-800-CABLE-TV as well as available territories and rates, contact Paul Faust, Vice President of Marketing, at 914-747-2562 x221 or e-mail: paul@primarywave.com

To schedule an interview with Gregg Hamerschlag, President/CEO, please call 914-747-2562 x222 or e-mail: rick@primarywave.com

For further information on Primary Wave Media or for a listing of other great industry-defining toll-free numbers available, please visit www.primarywavemedia.com

Founded in 2003, Primary Wave Media is an integrated marketing and media company concentrating on the development and distribution of industry-defining IP that is licensed to companies for exclusive use in each geographic DMA and lead generation in specific industry verticals.

February 10, 2008- NEW YORK, NY – Primary Wave Media, one of the nations leading providers of vanity phone numbers and marketing services, today announced the creation of its new 1-800-HOSPICE marketing program.  Primary Wave Media recognizes the hospice care market has become very competitive and these companies are seeking new branding opportunities.  Primary Wave’s 1-800-HOSPICE marketing package provides individual hospices with exclusive use of number, by territory, custom call routing and call reporting, media buying opportunities and advertising and marketing assistance.

Primary Wave Media introduced 1-800-HOMECARE to the home health care marketplace in 2003 and it is now successfully being used in over 800 cities throughout 37 states.  The number, 1-800-HOMECARE has become one of the nation’s leading sources for consumers searching for vital information regarding home health care services and the companies using the vanity phone number have seen a 30% or better increase in call volume.

Mike Ferris, the Director of Marketing and Sales and Customer Service for Simone Consulting, which is the largest most respected consulting firm in the country for homecare and hospice care is really excited about this new marketing tool, 1-800-HOSPICE.  “Companies benefit from branding themselves differently, and 1-800-HOSPICE fits right in,” he said.

Beacon Hospice of New England is one of the companies that have acquired the 1-800-HOSPICE number for six New England states.

“The importance of people being able to dial 1-800-HOSPICE to have questions answered, or request an evaluation for a patient is critical,” said Betty Brennan, CEO of Beacon Hospice, Inc.   “We are committed to making an inquiry about hospice easy and effortless, and 1-800-HOSPICE is a great tool to access hospice care as quickly as possible,” she added.

“Primary Wave Media understands the value of marketing a brand, said Gregg Hamerschlag, President/CEO of Primary Wave Media, 1-800- HOSPICE provides these companies with an effective and unique way to break out of that traditional mold of marketing.  We expect this valuable service to be as successful and useful as 1-800- HOMECARE,” he added.

About Primary Wave Media

Founded in 2003, Primary Wave Media is an integrated marketing and media company concentrating on the development and distribution of industry defining IP that is licensed to companies for exclusive use in each geographic DMA.  For further information on Primary Wave Media and toll-free numbers available, please visit www.primarywavemedia.com.