Northern Westchester Hospital became the first hospital in the nation last month to participate in a new toll-free telephone number that promises to help the public learn more about its programs and services.

The Mount Kisco medical center signed on with Pleasantville-based Primary Wave Media, a company that licenses vanity phone numbers throughout the country, to offer 1-800-QUALITY. The number will allow callers to request information about the hospital, such as its diagnostic and treatment services and other programs. The alerts can also be delivered through text messaging directly to consumers’ phones or smart phones.

Primary Wave Media CEO Gregg Hamerschlag said he is optimistic that 1-800-QUALITY will be as synonymous with reliable programs as some of the company’s other high profile numbers relating to the health care industry, such as 1-800-HOSPICE and 1-800-HOMECARE.

“What our number can now do and what Northern Westchester Hospital is going to use it for is to disseminate information,” Hamerschlag said. “We have clients all over the country who use it. It’s really a difference maker in the market.”

Signing on to the number provides Northern Westchester with regional exclusivity to the number anywhere within the 914 and 845 area codes, he said. Hamerschlag said he wasn’t certain how many hospitals across the country might sign on to use the service but there were more than 125 homecare and hospice organizations that joined to participate in those toll-free numbers. Last week, a hospital was added in Delaware to cover that state and more are expected to be announced by the company.

Mark Vincent, vice president of marketing and communications for the hospital, said the 1-800-QUALITY service will allow its departments to better serve the community through its dedication to quality service and by using innovative tools.

“Patient service and a commitment to quality is what Northern Westchester Hospital is about,” Vincent said. “It’s going to reflect us and what we’re about.”

He said the hospital was made aware of the burgeoning service through a hospital employee who was familiar with Primary Wave Media. The employee suggested Northern Westchester should investigate whether it would be a benefit to them.

Hamerschlag, who founded Priority Home Care, Inc. a private home health care company before he sold it in 2005, said the number is more than just an easy-to-remember advertising hook but helps to drive call volume to the licensee and help build their businesses.

While Primary Wave has had experience with the health care some of its other highly successful telephone numbers that it has introduced into the market have included 1-800-CABLETV and 1-877-WINDOWS.

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Read the full story at: http://www.theexaminernews.com/2011/10/nwh-looks-to-new-service-for-quality-communication

Pleasantville, NY (PRWEB) October 11, 2011 – Primary Wave Media, the nation’s leading provider of branded vanity telephone number marketing services, today announces the beta release of 1-800-DAILY-DEAL, the only mobile deal platform that enables consumers to immediately access hyper-local deals and discounts on their mobile phones. Unlike other group buying services such as Groupon and LivingSocial, 1-800-DAILY-DEAL is driven by powerful, permission based, geo-location technology that determines exactly where consumers are at any given time to serve up on-demand offers from restaurants, retail stores and service providers via the company’s proprietary Intelligent Number(℠) Voice2SMS technology.

Currently beta testing in San Francisco, Primary Wave Media’s 1-800-DAILY-DEAL service is available to publishing partners who can license the right to use the program on an exclusive basis within any U.S. market, as well as to businesses seeking to offer deals to consumers.

When people call 1-800-DAILY-DEAL, a geo-location system determines where the call is coming from and whether it is placed on a landline or mobile device. Callers are then offered opt-in discounts or purchase deals at participating nearby businesses. Users who accept offers are entered into a CRM database to receive ongoing deals and promotions, a substantial value add for brands and marketers using the platform.

"The 1-800-DAILY-DEAL platform delivers relevant local deals when people are seeking them. It does not clutter up inboxes with dozens of deals that eventually annoy people and get ignored,” said Tim Heslin, CEO of Primary Wave Media 1-800-DAILY-DEAL.com, LLC. “The resulting relevance and immediacy of these deals represent tremendous potential for publishers and marketing partners."

The platform is a turnkey entry into the competitive daily deal space that can integrate seamlessly into multiple business initiatives. For instance, publishing partners can add their own deals to 1-800-DAILY-DEAL offerings and "upsell" the service to their current and prospective advertisers as a key component to made-to-order marketing packages. It can also be used to bring consumers back to publishers’ host sites for additional news and content, increasing site visits and generating ad revenue and valuable data capture opportunities.

"1-800-DAILY-DEAL is much more than an affiliate program. It can easily be branded, customized and implemented, representing true partnership potential to companies seeking to hit the ground running in the daily deal space," said Hamerschlag.

About Primary Wave Media
Primary Wave Media (http://www.primarywavemedia.com) is a leading integrated marketing, licensing and media company that develops industry-defining, IP-based branding assets and campaigns designed for B2C companies in highly competitive, high-growth industry segments. Primary Wave Media provides unique, custom business-building marketing solutions, through the use of vanity phone numbers, to increase customer engagement and brand recognition on both a national and regional level for new and established brands. As one of the nation’s leading providers of toll-free vanity number marketing programs, Primary Wave Media licenses a wide range of shared-use 800 numbers, including 1-800-CABLE-TV, 1-800-HOME-CARE, 1-800-HURT-NOW, 1-877-WINDOWS and 1-800-WIRELESS, among others.

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Read the full story at http://www.prweb.com/releases/2011/10/prweb8868794.htm