Primary Wave Media Introduces 1-800-DAILY-DEAL, First Mobile Platform to Deliver Hyper-Local Deals On Demand

Pleasantville, NY (PRWEB) October 11, 2011 – Primary Wave Media, the nation’s leading provider of branded vanity telephone number marketing services, today announces the beta release of 1-800-DAILY-DEAL, the only mobile deal platform that enables consumers to immediately access hyper-local deals and discounts on their mobile phones. Unlike other group buying services such as Groupon and LivingSocial, 1-800-DAILY-DEAL is driven by powerful, permission based, geo-location technology that determines exactly where consumers are at any given time to serve up on-demand offers from restaurants, retail stores and service providers via the company’s proprietary Intelligent Number(℠) Voice2SMS technology.

Currently beta testing in San Francisco, Primary Wave Media’s 1-800-DAILY-DEAL service is available to publishing partners who can license the right to use the program on an exclusive basis within any U.S. market, as well as to businesses seeking to offer deals to consumers.

When people call 1-800-DAILY-DEAL, a geo-location system determines where the call is coming from and whether it is placed on a landline or mobile device. Callers are then offered opt-in discounts or purchase deals at participating nearby businesses. Users who accept offers are entered into a CRM database to receive ongoing deals and promotions, a substantial value add for brands and marketers using the platform.

"The 1-800-DAILY-DEAL platform delivers relevant local deals when people are seeking them. It does not clutter up inboxes with dozens of deals that eventually annoy people and get ignored,” said Tim Heslin, CEO of Primary Wave Media, LLC. “The resulting relevance and immediacy of these deals represent tremendous potential for publishers and marketing partners."

The platform is a turnkey entry into the competitive daily deal space that can integrate seamlessly into multiple business initiatives. For instance, publishing partners can add their own deals to 1-800-DAILY-DEAL offerings and "upsell" the service to their current and prospective advertisers as a key component to made-to-order marketing packages. It can also be used to bring consumers back to publishers’ host sites for additional news and content, increasing site visits and generating ad revenue and valuable data capture opportunities.

"1-800-DAILY-DEAL is much more than an affiliate program. It can easily be branded, customized and implemented, representing true partnership potential to companies seeking to hit the ground running in the daily deal space," said Hamerschlag.

About Primary Wave Media
Primary Wave Media ( is a leading integrated marketing, licensing and media company that develops industry-defining, IP-based branding assets and campaigns designed for B2C companies in highly competitive, high-growth industry segments. Primary Wave Media provides unique, custom business-building marketing solutions, through the use of vanity phone numbers, to increase customer engagement and brand recognition on both a national and regional level for new and established brands. As one of the nation’s leading providers of toll-free vanity number marketing programs, Primary Wave Media licenses a wide range of shared-use 800 numbers, including 1-800-CABLE-TV, 1-800-HOME-CARE, 1-800-HURT-NOW, 1-877-WINDOWS and 1-800-WIRELESS, among others.


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