TMC Net Financial Tech Spotlight

By Narayan Bhat

Published: June 22, 2011

http://financial.tmcnet.com//topics/financial-technology/articles/188905-primary-wave-media-launches-another-marketing-solution-daily.htm

Primary Wave Media has unveiled another marketing solution called ‘daily-deal’ and it is designed to help consumers know who is selling what at discounted or promotional price in the area nearest to their location.

Consumers need to call a 1-800 number to let the service provider to know that they are looking for information on business deals, and in return Primary Media will connect them with the businesses concerned.

When a consumer calls this number, the location intelligence system at Primary Media will determine where the call is coming from. From there, the caller is offered an opt-in discount or purchase deal at a participating business within close proximity to his or her exact location.

Users who accept to receive deal offers are entered into a database to receive ongoing deals and promotions. Analysts say that it is a win-win deal for bother consumers and businesses.

Once their name reaches the database, they are informed regularly via SMS or MMS.

Primary Wave Media, which has traditionally been a provider of toll-free vanity telephone number marketing solutions, has recently sold its 1800CableTV.com business to Saveology.com.

“Considering the popularity of vanity telephone numbers and the countless industries and corporations that have been born around them, the natural evolution of the group buying industry is to now include voice and SMS capabilities through an industry defining platinum phone number,” said Gregg Hamerschlag CEO of Primary Wave Media.

“The marketplace has an appetite for this technology, as proven by the fact that we are already being approached by potential partners even during our beta phase. 1-800-DAILY-DEAL will give consumers a new, but extremely familiar, entry point to receive great savings right in their market.”

Other services realize the significance of mobile, geo-targeted marketing campaigns. Recently, LivingSocial (News – Alert) began running mobile video and voice-over ads within Pandora’s mobile app in order to offer consumers daily deals by real time location.

On the Heels of Groupon, LivingSocial and BuyWithMe’s Tremendous Success, 1-800-DAILY-DEAL Enters the Group Buying Market as the First Location-Based Vanity Number

NEW YORK, June 20, 2011 /PRNewswire/ — Primary Wave Media, the nation’s leading provider of branded vanity telephone number marketing services, announced today the beta launch of 1-800-DAILY-DEAL, a location-based Intelligent Number(SM) able to offer callers local deals based on their exact location whenever and wherever they are via SMS text messaging. This announcement follows a history of success for the company. After launching 1800CableTV.com in 2003, Primary Wave successfully established and marketed the brand as one of the leading customer creation portals in the cable industry through licensing programs in major U.S. markets. In February, the intellectual property and existing business were acquired by Saveology.com, a leading comparison shopping destination.

As locally-focused group buying platforms and flash sale sites have changed the way retailers and consumers interact with one another, 1-800-DAILY-DEAL offers an increasingly upward and mobile consumer the ability to connect with local businesses and retailers at their convenience and in the market most relevant to them at that point and time. Empowered consumers better self identify money-saving deals on their own terms and at their convenience, which leads to better exposure and more returns for brands and merchants.

Equipped with Intelligent Number’s Voice2SMS technology, and upcoming GPS capabilities, 1-800-DAILY-DEAL presents customizable interactive voice options that allow callers to voluntarily “opt-in” to receive SMS short code messages of local sales and promotions based on their current location. 1-800-DAILY-DEAL delivers messages to the caller’s handheld device via SMS, MMS or web.

“Considering the popularity of vanity telephone numbers and the countless industries and corporations that have been born around them, the natural evolution of the group buying industry is to now include voice and SMS capabilities through an industry defining platinum phone number,” said Gregg Hamerschlag CEO of Primary Wave Media. “The marketplace has an appetite for this technology, as proven by the fact that we are already being approached by potential partners even during our beta phase. 1-800-DAILY-DEAL will give consumers a new, but extremely familiar, entry point to receive great savings right in their market.”

When a user calls 1-800-DAILY-DEAL, a proprietary location intelligence system will determine where the call is coming from and whether it is placed on a landline or mobile device. From there, the caller is offered an opt-in discount or purchase deal at a participating business within close proximity to his or her exact location. Users who accept to receive deal offers are entered into a CRM database to receive ongoing deals and promotions, a value add for brands and marketers using the platform.

Other services realize the significance of mobile, geo-targeted marketing campaigns. Recently, LivingSocial began running mobile video and voice-over ads within Pandora’s mobile app in order to offer consumers daily deals by real time location.

About Primary Wave Media

Primary Wave Media is a leading integrated marketing, licensing and media company that develops industry-defining, IP-based branding assets and campaigns designed for B2C companies in highly competitive, high-growth industry segments. Primary Wave Media provides unique, custom business-building marketing solutions, through the use of vanity phone numbers, to increase customer engagement and brand recognition on both a national and regional level for new and established brands. As one of the nation’s leading providers of toll-free vanity number marketing programs, Primary Wave Media licenses a wide range of shared-use 800 numbers, including 1-800-CABLE-TV, 1-800-HOME-CARE, 1-800-HURT-NOW, 1-877-WINDOWS and 1-800-WIRELESS, among others. For further information about Primary Wave Media, please visit www.primarywavemedia.com.

Media Contact:
William Nikosey
Kwittken & Company
+1 646.747.7150
wnikosey@kwitco.com

TechnoCom Location Platform Adds Location Services to Intelligent Numbers to Automate Mobile and Landline Call Routing

Carlsbad, CA and New York, NY (PRWEB) June 14, 2011

TechnoCom Corporation™, a leading provider of enterprise location solutions, and Intercept Networks, a joint venture between Primary Wave Media and TeleSmart Networks, announced today a partnership to enhance Intelligent NumbersSM with cloud-based location services and two-way messaging.

Intercept Networks’s Intelligent NumbersSM is a voice2sms marketing platform for toll-free telephone numbers. By combining dynamic Interactive Voice Response (IVR) technology and a proprietary SMS short code messaging platform, the numbers create a single, mobile entry point for marketers to deliver multi-platform content to a highly engaged and receptive consumer. TechnoCom Location Platform™, a cross-carrier, cross-device web services platform, will further enhance consumer experience by adding location intelligence. TechnoCom’s network-initiated, web services platform makes location content available for any device type: mobile or landline. TechnoCom is an established location and messaging aggregator on all Tier 1 US wireless networks, covering close to 90% of mobile phones nationwide, which coupled with its ability to locate landline phones, provides a unified source of caller location for over 360 million devices nationwide.

Intelligent Numbers present callers with an interactive voice option menu that allows them to voluntarily opt-in to receive SMS short code messages and hyperlinks. Messages that are delivered to the caller’s handheld device via SMS, MMS, web or voicemail, are received before the call has ended and can include a brand’s web page, coupon or mobile app, the opportunity to enter a promotional code or the option to be added to a company mailing list for special offers and product updates. Brands can customize the menu options on the fly and callers who opt-in to opportunities are added to a CRM database.

TechnoCom Location Platform enables Intelligent Numbers to recognize and automate routing of mobile and landline calls. Landline callers are greeted with an alternative voice menu prompting the caller to provide a mobile 10-digit telephone number to receive preferred communication to their mobile device to streamline operations and increase customer satisfaction.

“Our collaboration with TechnoCom delivers enhanced value and operational efficiencies for our accounts,” said Brian Lynott, CEO of TeleSmart Networks.

“Together with TechnoCom we are continuing to explore and develop mobile marketing technologies that connect brands with consumers by leveraging voice services, location and messaging,” said Gregg Hamerschlag, CEO of Primary Wave Media.

“TechnoCom is pleased to collaborate with Intercept Networks to provide our best-in-class enterprise location services to complement Intelligent Numbers” said Mario Proietti, CEO of TechnoCom.

“TechnoCom Location Platform’s cross-carrier, device-independent availability and comprehensive web services APIs enhance mobile marketing programs without the costly and time-consuming deployment and maintenance of handset applications. Our platform provides enterprises with flexibility, cost savings and time-to-market advantages”.

About Intercept Networks

Intercept Networks was launched in 2011 as a joint venture between Primary Wave Media and TeleSmart Networks, established to develop telecommunication and mobile marketing technologies for use in conjunction with current voice platforms and marketing campaigns. For more information please visit http://www.interceptnetworks.com.

About TechnoCom Corporation

TechnoCom Corporation is a leading provider of products and services to enable wireless location solutions for enterprises, wireless carriers, and service providers. TechnoCom helps its customers efficiently implement, optimize and manage location solutions for E911 and commercial location-based services. TechnoCom Location Platform is a turn-key, enterprise location-based services platform that delivers operational efficiencies, cost savings and ubiquitous device access to location and messaging. The company’s flagship Location eXchange Server™ and LocationAssurance Manager® platforms allow efficient implementation of wireless location solutions and continuous, automated oversight into location system performance.

Founded in 1995 and privately held, TechnoCom has been selected by Deloitte as one of the 50 fastest growing technology companies in Los Angeles for four consecutive years. TechnoCom’s customers include AT&T, Bell Mobility, Cricket, Cross Country Automotive Services, Openwave, Sprint Nextel, TELUS, T-Mobile, and Verizon Wireless. For more information about TechnoCom, please visit http://www.technocom-wireless.com.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2011/6/prweb5183584.htm