Media Contact:
William Nikosey
Kwittken & Company
(646) 747-7150
wnikosey@kwitco.com
                                                                                                                                               

Intercept Networks Launches the Intelligent Number™ in Beta
Proprietary SMS Short Code Messaging Platform Combined with Interactive Voice Response Technology Creates 360-Degree Direct-to-Consumer, Mobile Marketing Communications and Database Management Tool

New York, NY – May 9, 2011 – Intercept Networks, a joint venture between Primary Wave Media and TeleSmart Networks, announced today the beta launch of the Intelligent Number™. Intercept Networks has built a voice2sms marketing platform for toll-free telephone numbers through the combination of dynamic Interactive Voice Response (IVR) technology and a proprietary SMS short code messaging platform, creating a single, mobile entry point for marketers to deliver multi-platform content to a highly engaged and receptive consumer. 

Intelligent Numbers present incoming callers with a customizable interactive voice options menu that allows callers to voluntarily “opt-in” to receive SMS short code messages. Messages that are delivered to the caller’s handheld device via SMS, MMS, web or voicemail, are received before the call has ended and can include a brand’s web page, coupon or mobile app, the opportunity to enter a promotion code or be added to a company mailing list for special offers or product updates.

Menu options are completely customizable around a company’s current marketing program and are managed through an intuitive, personal SMS software management dashboard. The automated voice menu can be presented during the call-routing process, while the caller is on hold or serve as the only function of the toll-free number. Each message presents participants with the option to “opt-out” at anytime by replying with the word “STOP.”

Intelligent Numbers have the ability to recognize calls made from landlines at which time callers are greeted with an alternative voice menu prompting the caller to provide a mobile 10-digit telephone number to receive preferred communication to their mobile device. An Intelligent Number is accessible from any mobile telephone device and service provider.

Benefits of Using an Intelligent Number

• An Intelligent Number from Intercept Networks can be added seamlessly to existing toll-free telephone marketing platforms, avoiding the need for consumers to adopt foreign dialing practices or download new technologies.

• With the ability to be leveraged in both online and offline advertising and marketing programs targeting an upwardly mobile audience, Intelligent Numbers provide a single, mobile entry point for both consumers and brands to communicate. 

• Intelligent Numbers allow brands to build a mobile database of highly receptive existing and potential customers and provide marketers with the ability to distribute personalized messages through a mobile channel with a 95% read rate.

• By providing target customers with the option to receive individualized mobile messages, brands are able to build trust while continuing an ongoing, direct dialogue with a highly motivated and approachable audience.

• Call routing and hold time is maximized while mobile databases are built organically and non-invasively.

“The combination of voice2sms technology with a toll-free, vanity telephone number completes a 360-degree communications circle between the brand and the consumer,” said Gregg Hamerschlag, CEO of Primary Wave Media. “We’ve seen firsthand how well consumers retain and react to toll-free, telephone numbers, establishing a direct-to-consumer connection for the brand. By pairing these numbers with the technology to continue the authentic consumer dialogue, brands are now afforded a channel to interact directly with their most engaged and loyal customers.”

During its beta phase, only toll-free telephone numbers licensed by Primary Wave Media will offer voice2sms technology to power Primary Wave’s Intelligent Numbers. Following a successful testing phase, Intercept Networks will bring the technology to market during Q2 2011, making the platform available to all domestic toll-free telephone numbers.

About Intercept Networks
Intercept Networks was launched in 2011 as a joint venture between Primary Wave Media and TeleSmart Networks, established to develop telecommunication and mobile marketing technologies for use in conjunction with current voice platforms and marketing campaigns. For more information visit: www.primarywavemedia.com or www.telesmart.com.

FOR IMMEDIATE RELEASE

Media Contact:
William Nikosey
Kwittken & Company
(646) 747-7150
wnikosey@kwitco.com

Primary Wave Media and TeleSmart Networks Establish Intercept Networks
Joint Venture Combines Industry Pioneers with Mission to Enhance Telecommunications, Voice and Mobile Marketing Technologies

New York, NY – May 4, 2011 – Primary Wave Media, LLC, the Nation’s leading provider of toll-free, vanity telephone number marketing programs announced today the establishment of a joint venture with TeleSmart Networks, a premier source for custom-tailored call routing and interactive voice response (IVR) solutions. The partnership will result in the formation of Intercept Networks, LLC with the goal of enhancing current telecommunications and mobile marketing technology through its patent pending technology, converging voice, SMS, MMS, IVR, Web and mobile application platforms.

As marketers continue to search for ways to establish direct and authentic connections to an upwardly mobile target consumer, Intercept Networks sets out with an objective to advance the voice marketing discipline through the integration of mobile platforms and applications. The partnering of Primary Wave Media and TeleSmart Networks brings together Gregg Hamerschlag and Brian Lynott, two widely respected industry marketing and telecommunications thought leaders.  The combined resources will be applied to the development of voice and SMS converging technologies to supplement consumer branding and marketing campaigns.

“We’re constantly looking for ways to push the envelope within our industry and, more importantly, enhance our core product offerings through the adoption of cutting-edge technology,” said Gregg Hamerschlag, CEO of Primary Wave Media. “Through Intercept Networks we will be able to continue to stay one step ahead of a rapidly changing consumer marketplace with a go-to-market offering that surpasses the demands of our current and prospective client base. As marketers know, rapidly changing consumer behavior is placing a higher emphasis on authentic consumer engagement through multiple entry points– a void that Intercept Networks will fill.”

At launch, Intercept Networks will explore the incorporation of new technology to enhance current marketing platforms through the convergence of SMS, MMS, IVR, Web and mobile enhancements. The joint venture will leverage the resources, relationships and expertise of both Primary Wave Media and TeleSmart Networks to build a suite of technology offerings to increase direct-to-consumer engagement, retention and response.

“Our goal is to develop suite of first class consumer marketing technologies for use on a telecommunications platforms to connect with a brand engaged, yet often elusive, target,” said Brian Lynott, CEO of TeleSmart Networks. “With an over dependence upon Internet technologies in B-to-C marketing campaigns, consumers are increasingly seeking ways to connect directly with brands and are leveraging voice services more and more to do so. We plan to raise the industry standard by enhancing the capabilities available.”

About Intercept Networks
Intercept Networks was launched in 2011 as a joint venture between Primary Wave Media and TeleSmart Networks, established to develop telecommunication and mobile marketing technologies for use in conjunction with current voice platforms and marketing campaigns. For more information visit: www.primarywavemedia.com or www.telesmart.com.