Primary Wave Media Sells to

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SOURCE Primary Wave Media to Market and Operate the Business Nationally after Being Launched and Operated by Primary Wave Media Since 2003

PLEASANTVILLE, N.Y., Feb. 1, 2011 /PRNewswire/ — Primary Wave Media, the nation’s leading provider of toll-free vanity telephone number marketing programs, today announced that it has sold its business to®. After launching in 2003, Primary Wave successfully established and marketed the brand as one of the leading customer creation portals in the cable industry through licensing programs in major U.S. markets.

Through the deal, acquires the intellectual property and existing business to operate as a national sales channel for cable and broadband communications services.’s purchase of will enable it to supplement its service comparison shopping websites. Through, has added an established local and national direct-to-consumer sales channel for cable companies to deliver broadband communications services to residential and small business customers.

“The addition of to’s marketing toolkit brings a business practice that has the proven ability to drive customer awareness on a national level and positively impact the bottom line,” said Gregg Hamerschlag, CEO of Primary Wave Media. “The multichannel approach of and its already recognizable brand will further elevate’s value proposition to consumers. Our licensing partners can attest to the business’ ability to deliver a substantial return on investment.”

“ has taken the often complex word, ‘Cable TV,’ and is making it consumer friendly and simple by offering an easy way to navigate, compare and purchase from all the major cable providers,” said Benzion Aboud, CEO of “Look for us to continue to bring unique products and experiences to our consumers as we leverage the potential of 1800CableTV.”

Primary Wave Media specializes in cost-effective marketing and advertising services, including visually dynamic advertisement on the Internet, television and radio. Its intellectual property-based marketing packages, deliver one-on-one customer engagement over the telephone, which is the most effective sales and customer service tool available.

About Primary Wave Media

Primary Wave Media is a leading integrated marketing, licensing and media company that develops industry-defining, IP-based branding assets and campaigns designed for B2C companies in highly competitive, high-growth industry segments. Primary Wave Media provides unique, custom business-building marketing solutions, through the use of vanity phone numbers, to increase customer engagement and brand recognition on both a national and regional level for new and established brands. As one of the nation’s leading providers of toll-free vanity number marketing programs, Primary Wave Media licenses a wide range of shared-use 800 numbers, including 1-800-CABLE-TV, 1-800-HOME-CARE, 1-800-HURT-NOW, 1-877-WINDOWS and 1-800-WIRELESS, among others. For further information about Primary Wave Media, please visit

About brings the offers of cable companies across the nation to one place so you can review all of them and make the most informed decision. With, you’ll spend minutes instead of hours researching the best cable television offers. We lead you directly to the best values and best choices in digital cable television for you and your family. To learn more, visit

About® is a leading comparison shopping destination focused on a vast array of home services including cable, satellite television, Internet, telecommunications, home security and warranties, moving services and various financial products. Our mission, through utilization of the platform and search engine, is to empower consumers to lower their cost of living by quickly comparing offers and allowing for the seamless purchase and service installation of a broad range of nationally recognized brands. Visit to learn more.