Lieutenant General Russel Honore’ Joins as Advisor to Board

New York, NY – May 20, 2010 – ©, the leader in preparedness information, products and services, announced today that Lieutenant General Russel Honore’ (ret) has joined the company as advisor to the Board of Directors.

“I’ve made it clear time and time again that I will dedicate the remainder of my life to creating a culture of preparedness in this country,” said Honore’. has created a vehicle by which every man, woman, child, corporation, school and government agency in America can get informed, outfitted and prepared for any disaster.  I’m very excited about my involvement with and look forward to furthering our mission of making sure everyone in America is prepared.”

In addition to his highly decorated military career, General Honore’ is best known for his command of Joint Task Force-Katrina.  He served in a variety of command and staff positions which focused on Defense Support to Civil Authorities and Homeland Defense. For four  hurricane seasons, General Honore’ supported the Department of Defense planning and response for Hurricanes Floyd in 1999; Lilli and Isidore in 2002 (both hit the Gulf Coast); Isabel in 2003; and Charley, Frances, Ivan and Jeanne in 2004.

“General Honore’ is the most respected figure in the world of preparedness,” said Tony Fiorino, CEO of  “At it is our mission to change the culture of preparedness in our country and offer consumers a wide range of preparedness equipment including kits, fire alarms and carbon monoxide alarms and everything they need to stay prepared for life’s what ifs. To find someone with such stature who shares our passion and our mission is encouraging.  We’re thrilled to have General Honore’ advising our company and we’re excited to work closely with him to create a culture of preparedness in America.”

General Honoré retired on February 29, 2008, following 37 years of active service with the United States Army. He is the author of “Survival”, a frequent featured preparedness expert on CNN and one of the most sought after public speakers on the topic of preparedness.  He counts as his speaking and consulting clients such distinguished organizations as The Red Cross, Proctor and Gamble, Coca-Cola, MasterCard, MTV, Miller Brewing, General Electric and many others.

About was founded by two emergency responders, Paul Faust and Gregg Hamerschlag and offers a full suite of disaster-preparedness supplies, products and resources to help people prepare for life’s everyday challenges as well as emergency situations. Visit for more information.