Gregg Hamerschlag is the founder and CEO of Primary Wave Media, an alternative asset and intellectual property licensing and acquisition company. Mr. Hamerschlag manages the firm’s overall strategic planning efforts and has direct responsibility for numerous client relationships.
An early pioneer in telephony intellectual property licensing, Primary Wave has signed thousands of licensing agreements with local and national advertisers in multiple industries including 1-800-CABLE-TV, 1-800-WIRELESS, 1-800-HOMECARE and 1-800-HOSPICE, among others. Gregg Hamerschlag has also successfully negotiated long-term licensing agreements with such premier companies as Time Warner, AT&T Wireless, Comcast, Bank of America and many others. Primary Wave has amassed one of the largest collections of phone number and URL intellectual property assets in the United States. Primary Wave has since diversified into a series of alternative asset businesses including litigation finance, excess goods acquisition and alternative music asset purchasing.
Mr. Hamerschlag is a founding partner of Primary Wave Music Publishing and Primary Wave Entertainment, a global music publisher that acquired culturally important iconic catalogs from artists such as Kurt Cobain/Nirvana, Steven Tyler/Aerosmith, Daryl Hall & John Oates and Chicago. Primary Wave Music Publishing increased the underlying revenue streams of these assets through outbound marketing and sold the catalogue to BMG in 2013. Primary Wave Entertainment is currently one of the largest independent music & entertainment marketing, talent management and music publishing companies in the United States.
Earlier in his career, Mr. Hamerschlag founded and was Chairman and CEO of Priority Home Care, Inc., one of the largest privately held home health care companies in the Northeast, which he sold in 2003. Prior to that, he individually owned a seat on New York Futures Exchange and successfully traded proprietary risk arbitrage for ten years.
Mr. Hamerschlag graduated Cum Laude from SUNY Albany in 1981 with a BBA in marketing and finance and serves on the board of the Westchester UJA business board and served on the Greeley High School Scholarship Fund. Gregg also coached travel baseball for his three sons and is active in a wide range of charitable and community organizations. He was a New York State Certified EMT and CVAC volunteer for seven years.
Gregg Hamerschlag and his family reside in Pleasantville, New York.