Gregg Hamerschlag is the founder and CEO of Primary Wave Media, the nation’s leading provider of mobile-enhanced, toll-free vanity telephone numbers. Primary Wave Media creates a direct-to-consumer connection for brands by packaging its core product offering with industry-defining, IP-based branding assets designed for B2C companies in highly competitive, high-growth industry segments. The result is immediate consumer recognition, response and retention.
Gregg oversees product development, client relations and Primary Wave Media’s go-to-market strategy as a pioneer in the telecommunications industry and CEO of Primary Wave Media. Gregg’s leadership has resulted in multiple market-ready business packages centered on vanity telephone numbers including 1-877-WINDOWS, 1-800-HOMECARE, 1-800-HOSPICE, 1-855-TRIPLEPLAY, 1-877-SPEEDING, 1-800-HURT-NOW. In addition, Gregg has led Primary Wave in the development of several proprietary brands including 1-800-PREPARE.com, 1-800CableTV.com and 1-800-Petinsurance.com.
Gregg is also a founding partner of Primary Wave Music Publishing which acquires culturally iconic catalogs including Kurt Cobain/Nirvana, Steven Tyler/Aerosmith, Hall & Oates and Chicago and provides opportunities to enhance long-term value while preserving the musical integrity of the artist. Gregg also co-founded Primary Wave Records, which produces master recordings and film documentaries for distribution through global media and broadcasting partnerships.
Prior to Primary Wave, Gregg founded Priority Home Care, Inc, one of the largest privately held home health care companies in the northeast, and served as Chairman and CEO until the company was acquired in 2005. Earlier in his career, Gregg individually owned a seat on the New York Futures Exchange and successfully traded proprietary risk arbitrage for 10 years. Gregg also served as a New York State Certified EMT and a CVAC volunteer for 7 years and currently serves on the Board of Directors for the UJA of Westchester and the Greeley High School Scholarship Fund.